Street Smart Internet Marketing by Justin Michie

I have downloaded my share of internet marketing and SEO e-books the past few years. Some I paid for and some were free. The vast majority of time I was disappointed. Most were shoddily written and ill-prepared documents with little or no useful information. Many were simply regurgitations of material you can quickly and easily find elsewhere on the internet for free. Of course, I shouldn't have been disappointed as the main purpose of these free offers is to get your email address to add to their marketing list.

I recently acquired a free copy of Street Smart Internet Marketing by Justin Michie. As usual, I approached it with my typical skepticism. However, a quick perusal convinced me that this book was different. First, this was no quickly and sloppily thrown together piece of junk. This is a quality, 308 page well-written pdf document with loads of useful information. There are 38 chapters in seven sections covering topics such as:

• Electronic marketing
• Designing and building a website
• Email marketing
• Search Engine Optimization
• Website Promotion
• Joint Ventures and Affiliate Marketing

Certainly, some of the information presented in this book can be gleaned elsewhere. Justin Michie didn't create Internet Marketing after all. However, Justin has done the work of bringing all this information together is one great reference. It will save you the hours you would have spent finding this information on your own. Additionally, the chapters are peppered with examples and gleanings from his experience. There is a lot of detail but if you are serious about Internet Marketing and SEO this book is just what you need.

Originally written in 2006, Street Smart Internet Marketing was recently revised and brought up to date for 2010. Indeed, this book has been published traditionally (see the Amazon link above) and has even been used as a textbook for college internet marketing courses.  

This isn't a book you can read through in an hour or two. It will take time to read, digest and understand. However, if you are interested in Internet Marketing and improving your online marketing this book is for you. When you are done you will want to keep it handy for frequent reference.

I had yet to write a review of an e-book because, quite frankly, they weren't worth the time they took to download much less write a review. This book is different. Street Smart Internet Marketing by Justin Michie is a book you should take a serious look at. It is available free for download for a limited time so you do need to act quickly. What do you have to lose, it is free after all.